Small But Mighty Agency

Erika Montgomery: When to change, pivot or develop new offers in your business?

February 08, 2023 Audrey Joy Kwan Season 1 Episode 57
Small But Mighty Agency
Erika Montgomery: When to change, pivot or develop new offers in your business?
Show Notes

Is now the right time to change, pivot or develop a new offer in your business?

As business owners, we can’t be tone death to what's happening in the market and the economy – both are different than just two years ago. 

What might have been working two years ago in your niche is rapidly changing, requiring you to make potentially big decisions. 

Today, we have a  timely discussion from an entrepreneur of 18 years who has been named Best Female Marketing and PR CEO of the Year (USA) by Global 100. 

Listen to how she’s made some critical choices in her business, including insights from going through the 2008 recession and how she applies the lessons to her business today.

Show Links

“Less is More” is how you scale a service-based business

How do I know this? I can 100% relate to where you are now.  You feel like you’re wearing too many hats and can’t do it all… 

I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!)  things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. 

I’ve been there.

I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. 

 It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business.  

Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. 

It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap:

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here:

Podcast Edits by Lindsay Curtis