Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
Let's go!
Episodes
122 episodes
From Creative Doer to Agency Owner—Without Burning Out
Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming. Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you...
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Season 1
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Episode 121
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31:38
Are VIP Days the Best-Kept Secret for Your Agency?
If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitmen...
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Season 1
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Episode 120
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34:20
Trust Equity: Why Less Experience is Winning at Higher Prices
Trust-equity over track record? It's happening. Here's why...Did you know that 70% of the decision about your agency is made before you even showcase your results?Last week, I spoke with an agency owner who lost a pitch to a compe...
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Season 1
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Episode 119
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7:35
How to Leverage 9 Overlooked Partnerships to Accelerate Your Agency’s Growth
Are You Missing Out On 9 Hidden Types of Agency Partnerships?Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your...
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Season 1
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Episode 118
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30:49
3 Opportunities Agency Owners Can’t Ignore in 2025
What trends will shape the agency landscape in 2025?As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I’m div...
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Season 1
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Episode 117
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14:03
Are You Hesitant to Niche? Let’s Talk About Why (and How to Overcome It)
Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting you...
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Season 1
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Episode 116
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28:45
Is Your Agency Missing Out on Referral-Ready Relationships?
How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key t...
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Season 1
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Episode 115
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15:15
How to grow your agency without losing culture and connection
What’s the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.<...
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Season 1
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Episode 114
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33:59
Building a Work-Life Balanced Agency Without Sacrificing Productivity or Client Satisfaction
If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balanc...
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Season 1
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Episode 113
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32:12
Stuck In a Plateau? How Repositioning Might Be the Answer
Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In th...
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Season 1
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Episode 112
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9:35
Why Collaborative Ecosystems Are The Future of Small Agency Growth
Are you a small agency owner wondering how to really stand out?If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode,...
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Season 1
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Episode 111
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8:06
How AI Helped One Agency Double Productivity – Here’s How
What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates?Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes?For Matt Rouse, co-owner of...
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Season 1
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Episode 110
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38:57
How to scale by franchising your agency (she did it, so can you)
Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore ne...
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Season 1
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Episode 109
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33:38
Why Claiming a Niche Helps You Get More Clients Without Stressful Marketing
What is the number one thing that stops agency owners from specializing in a niche?Fear. It’s the fear that niching down will result in fewer clients.But the reality is quite the opposite. I see niche agencies thrive e...
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Season 1
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Episode 108
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34:10
What’s Working in Marketing this Quarter to Drive Sales?
What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to se...
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Season 1
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Episode 107
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14:31
4 Keys for Successfully Introducing New Services
What does a successful pivot into new services look like for an agency?It’s not always smooth sailing!In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche duri...
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Season 1
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Episode 106
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32:42
How to Optimize Account Management for Better Client Retention
Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don’t churn. My first role inside agencies was in Account Management, and I ...
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Season 1
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Episode 105
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29:16
4 Perspectives On a 4-Day Work Week for Your Agency
If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Migh...
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Season 1
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Episode 104
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12:27
5 Advantages Niche Agency Owners Are Capitalizing On Today
To niche or not to niche? It’s a very relevant question to agency owners. As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. Standing out ...
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Season 1
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Episode 103
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11:50
How to know if a referral network is right for you?
How do you know if a referral network is right for you? Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals.&nbs...
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Season 1
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Episode 102
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11:56
How To Get More Consistent Referrals for Your Agency
Want more referrals and clients for your agency? Getting consistent referrals doesn't have to be a mystery. If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a refe...
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Season 1
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Episode 101
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12:32
4 Key Referral Channels: Are You Using Them to Get More Clients
How effectively are you leveraging referrals to get more clients? Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. Referrals are the top wa...
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Season 1
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Episode 100
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12:38
5 Powerful Reasons Top Agencies Have Referral Programs (and why you need one)
he podcast, I’ll share: Five different types of referrals your business can leverage Actionable insights on optimizing your referral processBreakfree from the challenges of generating more referrals effec...
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Season 1
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Episode 99
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10:46
Escape the Daily Grind in Your Agency: Key Processes You’re Overlooking
Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. In this...
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Season 1
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Episode 98
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11:25
How to Empower Your Team and Let Go So You Don’t Burnout? [Case study]
Do you find yourself stepping back into the day-to-day of your business? You’re not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a...
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Season 1
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Episode 97
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10:34