Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
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Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
5 Proven Levers of Agency Pricing Power
Raising prices when the market feels shaky? It sounds risky, right?
I’ve been there. A few years ago, I was staring down one of the toughest decisions in our agency.
Costs were rising. Salaries were climbing. And the market felt anything but stable.
The easy move would have been to freeze prices and hope things worked out.
But that would have put the entire business at risk.
So we raised prices. And clients said yes.
Not because it was comfortable, but because we leaned on a few key levers that I still believe in today.
In this episode of Small But Mighty Agency, I’m breaking down five levers that help you raise your prices in a disrupted market without losing the clients you want to keep.
Here’s a glimpse of what you’ll hear:
- Why specialists hold pricing power while generalists get squeezed.
- How to repackage your offers so clients see you as adapting, not stagnating.
- The kind of financial leadership that gives you confidence in your pricing.
- A simple way to frame value-based pricing so clients see your fees as an investment, not a cost.
- How client relationships act like a “trust bank account” that makes price increases easier.
If you’ve ever wondered “How can I raise prices right now?” — this episode will give you clarity and confidence to strengthen your pricing power heading into the new year.
These are the kinds of conversations we dive into inside Agency Together. And if you’d like to be in the room with other agency owners for real talk about pricing, partnerships, and growth, join our free Strategic Partnership Mixer — the link is below.
RSVP to the Strategic Partnership Mixer on November 12th at 10:30 am PST.
Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep138
Podcast Edits by Lindsay Curtis