Small But Mighty Agency

Erica Norris: 4 strategic activities that doubled her revenue and increased client retention

February 22, 2023 Season 1 Episode 58
Small But Mighty Agency
Erica Norris: 4 strategic activities that doubled her revenue and increased client retention
Show Notes

How to double your revenue and increase client retention in your business? 

It takes more than just getting more clients. 

Consider how the business can be sustainable when you want to double your revenue. You need to build internal capacity in your business. 

Nobody wants a rollercoaster service business when the churn rate is high, one month, you’re feasting, and the following month you’re fasting. 

While marketing and sales are essential, sustainability and scalability require strategic considerations, including how your team operates and delivers your services. 

Today’s episode explores four strategic activities that helped this agency owner double her revenue and increase client retention – with sustainability as the actual measurement of success. 

Show Links

Instagram: @talkfastsocial

“Less is More” is how you scale a service-based business

How do I know this? I can 100% relate to where you are now.  You feel like you’re wearing too many hats and can’t do it all… 

I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!)  things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. 

I’ve been there.

I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. 

 It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business.  

Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. 

It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap:

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here:

Podcast Edits by Lindsay Curtis