Small But Mighty Agency

CXD Studio: How they turn clients into preferred partners and create a sustainable business

March 08, 2023 Season 1 Episode 59
Small But Mighty Agency
CXD Studio: How they turn clients into preferred partners and create a sustainable business
Show Notes

Do your clients see you as a partner or a vendor? What is the difference, and why does it matter?

My guests today reached their first annual $500K in revenue by prioritizing setting themselves up as a partner to their clients and establishing a strategic relationship that is long term. 

If you’re in a vendor relationship, it's transactional, and your clients contact you when a transaction is needed. In a partner relationship, you have a deeper connection, including insights into the organizations' processes, working styles and communication, leading to more trust and long-term clients.  

Hear how this duo prioritizes building partnerships with their clients and why they kept their full-time job until the agency hit $500k in annual revenue. 

Show Links

Katherine LinkedIn:
Gabby LinkedIn:

“Less is More” is how you scale a service-based business

How do I know this? I can 100% relate to where you are now.  You feel like you’re wearing too many hats and can’t do it all… 

I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!)  things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. 

I’ve been there.

I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. 

 It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business.  

Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. 

It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap:

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here:

Podcast Edits by Lindsay Curtis