Small But Mighty Agency
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
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Small But Mighty Agency
Why Claiming a Niche Helps You Get More Clients Without Stressful Marketing
What is the number one thing that stops agency owners from specializing in a niche?
Fear.
It’s the fear that niching down will result in fewer clients.
But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization.
In today’s episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in.
Her agency has worked with brands like Adidas, Arcyterx, Lululemon, and Allbirds because of their specialty in outdoor sports and activities.
What sets her agency apart is its deep industry knowledge and its ability to partner with clients as true experts. Specializing has made working with dream clients not just possible but a reality.
Of course, the decision to specialize isn't always straightforward; it requires introspection, experimentation, and a willingness to adapt.
In this episode, Amanda shares key actions that helped her claim and thrive in her niche. Including:
- How to shape your brand and positioning for a specific niche.
- Tips on leveraging niche benefits to attract and work with dream clients.
- Knowing when to say "yes" and when to decline opportunities outside your niche.
- Standing out in marketing with creative strategies catered to her niche
Tune into this episode to hear the transformative journey and gain actionable insights into claiming and thriving in your own niche.
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Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep108
Podcast Edits by Lindsay Curtis