Small But Mighty Agency
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
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Small But Mighty Agency
Are You Hesitant to Niche? Let’s Talk About Why (and How to Overcome It)
Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success?
Let’s be real—deciding to niche can feel daunting.
Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back.
In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriving, sustainable business.
What You’ll Learn in This Episode:
- Why staying broad might feel safe but often holds your agency back
- The most common objections agency owners have about niching—and how to reframe them into opportunities for growth
- Real-life examples of how niching can amplify your opportunities, attract higher-value clients, and build long-term success
- Tips for starting small, testing your niche, and transitioning existing clients without disrupting your business
Whether you’re already exploring a niche, niche-curious, or hesitant to take the plunge, this episode will give you the clarity, focus, and actionable tips you need to move forward confidently.
Show Links
Join the Agency Together Strategic Partnership Mixer to connect with other niche-curious agency owners and grow together.
Subscribe to the Agency Together Newsletter for insights on building referral-ready networks and driving growth through collaboration.
Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep116
Podcast Edits by Lindsay Curtis