Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
Let's go!
Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
Trust Equity: Why Less Experience is Winning at Higher Prices
Trust-equity over track record? It's happening. Here's why...
Did you know that 70% of the decision about your agency is made before you even showcase your results?
Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.
His response? "They somehow seemed like the safer choice."
In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and what's really driving agency selection in today's market.
Whether you've lost opportunities to less experienced agencies charging premium rates or you're the newer agency looking to command premium rates, you'll discover why trust equity matters more than your track record and years in business.
This is a must-listen for any agency navigating today's shifted landscape.
Key takeaways:
- What's really driving agency selection in 2025 and beyond
- How trust equity is becoming the great equalizer between established and newer agencies
- Why the traditional "prove your worth" approach is failing
If you're tired of hearing, "Your work is fantastic, but…," this conversation is for you.
Resources Mentioned:
Connect:
- Say hello on LinkedIn
Don’t forget the free Agency Together Newsletter.
Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.
Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep119
Podcast Edits by Lindsay Curtis