Small But Mighty Agency: How to Grow Your Agency
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
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Small But Mighty Agency: How to Grow Your Agency
Why Most Multicultural Marketing Misses the Mark
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What does it actually take to market to diverse audiences with depth, respect, and relevance?
In this episode of the Small But Mighty Agency Podcast, I sit down with Marissa Nance, founder of Native Tongue Communications, to talk about what too many agencies still get wrong when trying to reach diverse audiences.
Marissa shares why broad multicultural marketing often falls short and why she prefers the term micro cultural marketing instead. We explore what it means to understand people beyond surface-level demographics and why empathy, research, and cultural nuance matter more than ever.
We also talk about the pressure agencies are facing right now as DEAI becomes more politicized, AI reshapes the marketing landscape, and brands risk losing the human insight that makes their work resonate.
In this conversation, we unpack:
- Why “micro cultural” is a more useful lens than “multicultural”
- Why culture goes deeper than race, ethnicity, or gender
- How empathy leads to stronger marketing
- Where AI can support the work and where human judgment still matters
- What agencies can do to market with more intention and integrity
If you want to create marketing that resonates more deeply and reflects a better understanding of the people you serve, this episode is worth a listen.
Show Notes:
-Website: nativetonguecommunications.com
-Instagram: marissa.nance
-LinkedIn: linkedin.com/in/marissanance
Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep149