Small But Mighty Agency: How to Grow Your Agency
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
Let's go!
Small But Mighty Agency: How to Grow Your Agency
Backed Into a Corner and Building a Better Growth Playbook
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There's a moment Joe Teo describes in this episode that will feel familiar to a lot of agency owners: revenue flattening, a growth channel that stopped working and no plan B.
For Joe, the CEO and co-founder of HeyOrca, that moment forced a question most marketers never think to ask: what if you'd built a growth strategy with no foundation underneath it?
In this episode, Joe breaks down how HeyOrca rebuilt their growth engine through community-led marketing after paid ads hit a wall, and what they learned about the difference between having an audience and building a community.
We get into:
- Why systems alone (newsletters, Slack groups, webinars) don't create community, and what actually does
- The shift from "what should we publish next?" to a question that changes everything
- How paid ads fit into a community-led strategy without becoming the whole strategy
- The participation signals worth tracking beyond likes and comments
- Why Joe thinks AI fatigue is pushing people toward something most marketers are underestimating
Joe is also the author of Community-Led Marketing, and his take on where trust, attention, and growth intersect right now is one I think you'll be thinking about long after the episode ends.
Show Notes:
-Website: heyorca.com
-Community-Led Marketing ebook: heyorca.com/ebook/community-led-marketing
-Joe Teo's LinkedIn: linkedin.com/in/josephteols
-HeyOrca's LinkedIn: linkedin.com/company/heyorca
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep155
Podcast Edits by Lindsay Curtis