Small But Mighty Agency: How to Grow Your Agency
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
Let's go!
Small But Mighty Agency: How to Grow Your Agency
Backed Into a Corner and Building a Better Growth Playbook
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
There's a moment Joe Teo describes in this episode that will feel familiar to a lot of agency owners: revenue flattening, a growth channel that stopped working and no plan B.
For Joe, the CEO and co-founder of HeyOrca, that moment forced a question most marketers never think to ask: what if you'd built a growth strategy with no foundation underneath it?
In this episode, Joe breaks down how HeyOrca rebuilt their growth engine through community-led marketing after paid ads hit a wall, and what they learned about the difference between having an audience and building a community.
We get into:
- Why systems alone (newsletters, Slack groups, webinars) don't create community, and what actually does
- The shift from "what should we publish next?" to a question that changes everything
- How paid ads fit into a community-led strategy without becoming the whole strategy
- The participation signals worth tracking beyond likes and comments
- Why Joe thinks AI fatigue is pushing people toward something most marketers are underestimating
Joe is also the author of Community-Led Marketing, and his take on where trust, attention, and growth intersect right now is one I think you'll be thinking about long after the episode ends.
Show Notes:
-Website: heyorca.com
-Community-Led Marketing ebook: heyorca.com/ebook/community-led-marketing
-Joe Teo's LinkedIn: linkedin.com/in/josephteols
-HeyOrca's LinkedIn: linkedin.com/company/heyorca
Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep155
Podcast Edits by Lindsay Curtis