Small But Mighty Agency: How to Grow Your Agency
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.
I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.
I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.
My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.
All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.
Let's go!
Small But Mighty Agency: How to Grow Your Agency
SEO Isn't Dead, It's Decentralized
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You already know that search doesn't look the way it used to.
Buyers are no longer finding agencies through one clean path from Google search to website visit to inquiry.
They may discover you through an AI-generated answer, a Reddit thread, a local Facebook group, a directory, a review, a LinkedIn profile, or a blog post that answers a very specific question.
Darlene Moore from Drive Traffic is actively watching how visibility is shifting, and in this episode she shares what she's seeing on the ground right now — where decisions are actually being shaped, and what's working.
We talk about what makes content worth citing, why lived experience and specificity matter more than generic AI-generated content, and how you can use tools like ChatGPT, Google AI Overviews, Reddit, and Search Console to understand where your buyers are actually looking for answers.
Show Notes:
-Website: drivetraffic.ca
-LinkedIn: linkedin.com/in/darlene
Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep156
Podcast Edits by Lindsay Curtis